Following a successful career as a designer, Richard rediscovered his first loves of art and food: it was a regular lunchtime at the family home in Provence and Richard was preparing a fresh harissa when his brother casually remarked: "HEY RICH, STICK IT IN A TUBE!" A lightbulb moment. Today we’ve embraced a wider family. Creatives and lateral thinkers from a multitude of disciplines. We are a plant-based, planet-friendly, super-delish bunch of flavour freaks.Question everything and choose freely. #EatWhatUBelieve